Caroline Dennis

Blog by Caroline Dennis

The Lingua Report – Edition 12

30.10.25 01:11 PM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 12

How Zulu, Swahili, and Hausa Connect Companies to Millions

When global companies look to expand, they often think first of Europe, Asia, or North America. Yet Africa, with its fast-growing economies, expanding digital access, and rich linguistic diversity, is becoming one of the world’s most import...

The Lingua Report – Edition 11

30.10.25 10:50 AM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 11

In business, voice is no longer just a medium of communication - it’s a strategic asset. Whether it’s the friendly tone of a customer support chatbot, the ...

The Lingua Report – Edition 10

30.10.25 10:40 AM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 10

Welcome back toThe Lingua Report – your weekly guide to scaling smarter across languages, content, and global markets.

We’ve explored localisation, SEO, legal language, multimedia, and interpreting. Today, we’re shining a light on a service that rarely makes headlines, but underpins them all:

Tra...

The Lingua Report – Edition 9

30.10.25 10:25 AM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 9



Legal content isn’t just high-stakes - it’s high-risk. And when language is involved, the margin for error disappears.

Whether you’re handling a cross-border dispute, filing international contracts, or managing immigration cases, your language strategy can either protect your position - or undermine ...



The Lingua Report – Edition 8

29.10.25 06:54 PM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 8

We’ve explored how strategy, voice, SEO, certified translation, and interpreting shape global growth. But today, let’s turn to the medium driving engagement everywhere:

Video.

From corporate training to product launches, from YouTube ads to investor updates, video has become the most consumed format w...

The Lingua Report – Edition 7

29.10.25 06:50 PM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 7

We’ve covered strategy, brand voice, SEO, localisation tech, and certified translation. But there’s one critical, high-stakes service global brands often overlook:

Interpreting.

If translation is about written words, interpreting is aboutlive business performance. 

Deals. Demos. Boardroom strategy...

The Lingua Report – Edition 6

29.10.25 06:46 PM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 6

Welcome back to The Lingua Report– your go-to guide for scaling smarter, faster, and with more impact across global markets.

By now, we’ve covered strategy, voice, SEO, and tech. Today, we’re spotlighting a language service that rarely gets airtime – but quietly powers high-stakes global transac...

The Lingua Report – Edition 5

29.10.25 06:36 PM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 5

Welcome back toThe Lingua Report - your monthly source of sharp, strategic insight for global-minded brands.

By now, you know language is a growth lever (Edition 1), your voice needs protecting (Edition 2), localisation drives revenue (Edition 3), and SEO doesn’t work without linguistic nuance (...

The Lingua Report – Edition 4

29.10.25 06:26 PM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 4

Welcome back to The Lingua Report – your go-to series from Lingua for scaling smarter across borders.

In previous editions, we explored why language is more than words. It’s a growth lever, a brand shaper, and a conversion driver.

Today, we’re diving into an often-overlooked but high-impact piece of t...

The Lingua Report – Edition 3

28.09.25 06:59 PM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 3


You wouldn’t launch a product without market research. So why launch global content without local insight?

For fast-growing companies, language is more than communication – it’s conversion. Yet too many brands treat localisation as an afterthought. The result? Wasted ad spend, disengaged audiences, a...


The Lingua Report – Edition 2

22.09.25 08:34 AM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 2


Welcome back toThe Lingua Report– your weekly insight series from Lingua, built for brands growing across borders.

In Edition 1, we revealed why language is a strategic growth lever, not just a task on your to-do list.

This time, we’re digging into one of the biggest stumbling blocks global brand...


The Lingua Report – Edition 1

22.09.25 08:13 AM - By Caroline Dennis - Comment(s)
The Lingua Report – Edition 1


Welcome to the first edition of The Lingua Report 

Lingua’s monthly insight series for businesses scaling across borders.


If you’re expanding internationally, launching multilingual campaigns, or managing g...